IP AND GAME THEORY LECTURE; DELTA BRAND IN TROUBLE


IP and game theory lecture

Just to remind you: IPKat co-blogmeister Jeremy speaks this Thursday, 24 November at 6pm, at Bentham House, University College London, on 'How to Win at Monopoly: Applying Game Theory to the Enforcement of Intellectual Property Rights'. The lecture, which is free, is part of the Current Legal Problems programme which began more than 55 years ago and which is now published by Oxford University Press.

Do come if you can! Jeremy will be pleased to see you.


Nightmare scenario for brand owners

Delta Airlines, the IPKat thinks, must have a bit of an image problem. If they don't, then this feature in last week's The Onion would have been wasted on its readers. Entitled '133 Dead As Delta Cancels Flight In Midair', the satirical article describes how a 737 travelling from Cincinnati to Salt Lake City was lost with all passengers and crew when cash-strapped Delta cancelled Flight 1060 en route.

According to a statement from Delta, the article reads, the mid-air cancellation was part of the company's plan to cut continental service by 25 percent and emerge from Chapter 11 bankruptcy with an economically viable business strategy. The piece also describes how passengers on an overbooked flight were dumped in mid-flight somewhere over the Allegheney Mountains.

The IPKat understands how marketing wizards are able to put a spin on almost anything, giving a positive slant to any negative news. However, when the goodwill in a brand is assailed in this manner, it's bad news for anyone investing in it. It seems that there are a lot of hearts and minds to win back out there, but not much of a budget with which to do it.

Delta Airlines' risk-free cancellation policy here
Boycott Delta here; Delta sucks here and here
Build your own plane here
How to do a Chapter 11 filing here
IP AND GAME THEORY LECTURE; DELTA BRAND IN TROUBLE IP AND GAME THEORY LECTURE; DELTA BRAND IN TROUBLE Reviewed by Jeremy on Tuesday, November 22, 2005 Rating: 5

No comments:

All comments must be moderated by a member of the IPKat team before they appear on the blog. Comments will not be allowed if the contravene the IPKat policy that readers' comments should not be obscene or defamatory; they should not consist of ad hominem attacks on members of the blog team or other comment-posters and they should make a constructive contribution to the discussion of the post on which they purport to comment.

It is also the IPKat policy that comments should not be made completely anonymously, and users should use a consistent name or pseudonym (which should not itself be defamatory or obscene, or that of another real person), either in the "identity" field, or at the beginning of the comment. Current practice is to, however, allow a limited number of comments that contravene this policy, provided that the comment has a high degree of relevance and the comment chain does not become too difficult to follow.

Learn more here: http://ipkitten.blogspot.com/p/want-to-complain.html

Powered by Blogger.